Porsche
Logo Motion Graphic Design
Motion Design by. Muriel Choi
About Porsche
Porsche’s goal: value-creating growth. And sustainable to boot. Whether it is the implementation of projects for the clients, challenging and developing the employees in the sense of an attractive employer, or the conscientious pursuit of its strategic objectives. Only when all this comes together does value – in the truest sense of the word – emerge as the result.
Porsche’s motto in this regard, “driving technologies,” gives a nod to the development of mobility solutions on the one hand while highlighting our drive to advance technologies on the other. Porsche generates innovative solutions and concepts for the future, advances new ideas and in this way, Porsche shapes the mobility of the future.
Current Logo
After the redesign based on the previous logo, its modernized version appeared. It came in handy since the brand offered progressive products that required a logo that would correspond to the times and high technologies. The result of design searches was a shield narrowed at the bottom with 3D elements. Instead of yellow, gold appeared. The black horse has acquired graceful features. Burgundy ones replace the bright red stripes. The central shield has been trimmed in the form of a thin black line. And the upper part of the large shield is now arched.
Concept
Keywords: Growth / Sustainable / Progressive /
Correspond to the Times and High Technologies / 2D elements
The logo resolve shows Porsche in many ways to convey a sustainable and progressive image using the symbolic horse shown in Porsche’s logo. It shows the changes in the times and high technologies, from handwriting to 2D used in the current logo.
This reflects Porsche’s brand.
Story Board
Rotoscoping
Style Frames
