Disney+
Brand Motion Graphic Design
Motion Design by. Muriel Choi
About Disney+
THE GREATEST STORIES, ALL IN ONE PLACE
Disney+ is the name of a subscription Disney service that provides its users with movies and cartoons produced by Walt Disney Studios and other companies. The service was launched at the end of 2019 and immediately became popular.
The main reasons why people love Disney+
1. Popular Series with the Fan’s High Loyalty
: Disney & Pixar Animations / Marvel Cinematic Universe /
Star Wars / National Geographic / The Simpsons
2. Overwhelming Contents that can Cover Most Ages
Logo
Visual Identity] Minimalist / Strict
Font] Waltograph: Bold / Smooth
Color] Blue Color Palette: Creativity / Imagination / Mystery
Gradient: Reliability / Confidence -> Fun / Playfulness / Energy
Dark Blue: Luxury / Chic
Concept
CLASSIC] Noise / Dreamlike (Blur+Gradient) / Plane
FUTURISTIC] Light / Space / Line
The difference between Disney+ and other streaming is that most ages can watch it. It conveys not only classic but futuristic content.
There are animations that tell dream-like stories and futuristic movies with a wide worldview, so the whole family members would like Disney+.
Through gradation and noise, I will express Disney+ through classical feeling and futuristic feeling through light and line.
Story Board
Style Frames
