Motion Design by. Muriel Choi
Sound by. JunHyun Bae View Website
2D Logo Motion Graphics
I directed my attention towards encapsulating the brand's core principles of dreams and journeys. Furthermore, I harmonized the overarching design ambiance with the distinctive traits of the logo, incorporating its silhouettes and color palette.
Imagine a young boy stepping into an enigmatic realm cloaked in clouds and water, with luminous trails tracing his every move. This evokes the essence of embarking on personal journeys. Envision him seated upon the crescent moon, deftly casting a fishing line to hoist DreamWorks from beneath the waves of imagination. The celestial backdrop adorned with an array of hues reflects the kaleidoscope of emotions that DreamWorks imparts through its storytelling, resonating across generations.
DreamWorks weaves tales centered around Dreams and the Journeys its unconventional champions undertake to manifest them. DreamWorks's unique narratives captivate diverse generations with their amusing personas, heartfelt sentiments, and imaginative realms. Committed to top-tier animation and unparalleled storytelling, DreamWorks continuously produces groundbreaking films and television shows, inspiring everyone to envision the extraordinary.
In 2016, there was an elevation in the color palette. A deeper shade of blue emerged, creating a more pronounced and vibrant contrast with the white. The company's logo underwent a graphical transformation as well. The depiction of the boy seated on the moon was redrawn in white and positioned against a solid blue backdrop, circular in shape. While the core logotype remained largely unchanged, it underwent a refinement process, shedding extra taglines and elements to achieve a sleeker and more contemporary appearance.