KIA
Logo Motion Graphic Design
For this project, I explored the various types of transitions and designed the logo resolve for a brand I chose. My logo resolve was designed and animated to support the brand’s promise, personality, and associations.
Motion Design by. Muriel Choi
The redesign of 2020 brings a young and futuristic style to the KIA visual identity by minimizing the elements on the badge yet keeping the uniqueness and recognizability of the brand.
The new logo is composed of a stylized red inscription, where all three letters are connected, "K" merged with "I" in the top point, and "I" with "A" — in the bottom, and this makes the wordmark look like two Cyrillic letters "КИ."
The nameplate looks like it has been enlarged and now does not fit on the screen in its full size. The upper left and bottom right corners are diagonally cut.
First of all, I researched the 'KIA' brand.
About KIA
KIA is a South Korean automobile manufacturing corporation that was founded in 1944. Today KIA is one of the largest car manufacturers in Asia, which distributes its vehicles across the globe.
The company's name, KIA, can be translated from Korean as “the rise of Asia.” The KIA always strikes to be the first and the best representative of its country on the international market.
Current Logo
1. Research
2. Concept
I focused on the brand’s new visual identity - futuristic.
In line with the identity of KIA’s new logo, I intended to express a futuristic feeling using minimal elements overall. On a dark screen, KIA’s logo rises with reflection and noise. The logo moves on both sides to show reflection. It moves and becomes cloudy, and at some point, KIA’s logo is accurately visible, and light covers the logo.
Keywords
Rise
Futuristic
Minimizing
3. Story Board
4. Style Frames
