The Little Forest

Show Package Motion Graphic Design

In this project, we were asked to rebrand a television show by researching and analyzing its current show package and designing a new package that includes the main title and a toolkit. The toolkit comprises a range of assets that strengthen the show's branding.

IDA Design Awards, Student Competition (2022)

Silver in Multimedia-Broadcast Design (Little Forest)

Honorable Mention in Multimedia/Animation (Little Forest)

Title Sequence

Motion Design by. Cathy, Erica, Muriel

Toolkits

Motion Design by. Cathy, Erica, Muriel

1. Research

First, we researched the 'Little Forest' program and broadcaster SBS TV.

The Little Forest

Little Forest is the "Caring for Kids in Nature" program for children with no one and place to play; it is a healing variety program designed for home kids in garden development projects. The kids spend two days and one night with the cast, away from their parents for the first time.

Synopsis

Little Forest is South Korean television entertainment program broadcast by SBS every Monday and Tuesday from 12 August to 7 October 2019. Lee Seo-jin, Lee Seung-gi, Park Na-rae, and Jung So-min starred in the program.

1. Popularity Factors Healing / Cooking / Parenting

It has all the factors that have dominated the entertainment market in Korea these days.

2. Fresh Energy Filming in Nature

3. Cast Starring Famous Celebrities

4. Lovely Children

5. Differentiation Point Growth

Encompassing topics such as nature and healing into 'children' and 'growth' provides a point to think again about how much

nature children need.

Fan Survey

Network Brand Connection

Little Forest aired on SBS TV. SBS TV is a South Korean free-to-air television channel operated by Seoul Broadcasting System (SBS). SBS airs various entertainment programs ranging from informational, comedy, music, reality, talk shows, and auditions.

Little Forest is a perfect fit for SBS's slogan, 'Together, we make delight.'

The show can be seen as sharing the same value in that it created the delight pursued by the network in that it works together to the purpose of the show, which viewers hope will be an opportunity for adults to mature their views on children as they watch them grow up, further empathizes the slogan of the network.

On Naver research page

Website Material

Official website

Network Youtube channel

Promotion

Little Forest doesn't have its main title sequence, so it's an excellent chance to develop a main title for this TV show. There is only a short sequence (less than 10 seconds) made from photos that would be shown after commercials on TV.

The most used in this how packages are its logo and photos. Its logo consists of a house and trees in a minimal style with green and white. They correspond to the show's concept related to nature, but they look inconspicuous. Because the show's backgrounds are often shown trees, gardens, and mountains, they are too close to the logo and color. The package couldn't leave a strong impression in the audience's mind. Moreover, there are many similar programs with nature or children's topics, so people need help distinguishing Little Forest from other shows due to its weak visual package.

Little Forest focuses on giving children a chance to play and discover nature. It is a very touching and healing program. Therefore, we emphasized children's fresh experience in nature and added some colorful and energetic elements in a warm tone to match this program.

Analysis

The Little Forest focuses not on being a good kid but on growing up to be a kid; the sequence focuses on the children and the concept of growing up in nature. So, to show children's growth, we decided to show them growing in nature by showing them in small to large sizes.

Statement

Keywords

Children

Warm

Cozy

Nature

Countryside

Animals

Organic

Joy

Growth

Activities

Simple

Food

2. Title Sequence

Story Board

1. Treehouse (Children Size: Small)

2. Children Picking Up Fruit/Vegetables (Children Size: Small)

3. Playing in the Rain (Children Size: Small)

4. Playing in the Mud (Children Size: Medium)

5. Playing in the River (Children Size: Medium - Large)

6. Feeding the Animals (Children Size: Large)

7. Main House (Children Size: Large)

Story Board: Cathy

Ver. 1

Ver. 2

Story Board: Erica

Story Board: Muriel

We drew each storyboard with each idea, and our good ideas were selected and combined for each scene.

Final Story Board

We wanted an illustrated style with crayon textures in common. However, there was a difference in each style.
So we each drew a style frame and decided to follow Cathy's style.

Style Frame

Style Frame Design: Cathy

Style Frame Design: Erica

Style Frame Design: Muriel

Final Style Frames

Designed & Animated by. Erica

Animated by. Muriel

Designed & Animated by. Cathy

Designed & Animated by. Erica

Designed & Animated by. Cathy

Designed & Animated by. Muriel

Designed & Animated by. Erica

Designed & Animated by. Muriel

Designed & Animated by. Cathy

Designed & Animated by. Erica

3. Toolkit

We each were in charge of one of the toolkits. My part is the credit squeeze. The names of the production crew, performers, and broadcasters are shown along with the program video. The frame of the videos was intended to show a sense of unity by using the frame of the program logo. In addition, I tried to show unity as a single work following the title sequence by using the assets used in the title sequence.